B.A. in Marketing: Master Brand, Digital, and AI-Powered Strategy
Build campaign strategy, brand expertise, and data-driven digital marketing skills, covering B2B, B2C, nonprofit, event, niche, and AI-powered marketing, on campus or online for under $12,200 a year.
- Internship Practicum Included
- AI-Integrated Digital Marketing
- On-Campus or Online
- Business or Communication Minor Available
Request More Information
Program at a Glance
What You'll Learn
- Design and execute marketing campaigns across platforms
- Use digital and AI-powered advertising tools
- Build brands and create compelling content
- Analyze consumer behavior and campaign data
- Market for nonprofits, events, and niche audiences
- Complete a professional internship practicum
Full Course List
Next start: September 21, 2026 — seats filling fast.
Admissions Requirements
- High school diploma or equivalent (no application fee)
- Online application at nl.edu
- Transfer students: generous credit acceptance for faster completion
- Grade of C or better in all major courses
- An advisor helps you plan minors and your internship
From the start, the university supported my ambition to lead, work, and excel academically at the same time, making it feel like a place designed for students who are building their futures in real time.
AI is built into the digital marketing curriculum, so you learn to use it, the skill employers are hiring for now, not be replaced by it.
B2B, B2C, nonprofit, event, niche, and small business marketing, unusually broad coverage for a single undergraduate program.
A required internship practicum plus applied projects, so you graduate with executed campaigns, not just coursework.
Where Will Your Degree Take You?
NLU Marketing graduates enter the field with coverage of the full discipline, from brand strategy to digital performance marketing to nonprofit and event campaigns, giving them flexibility across industries and functions. The curriculum’s AI integration, research methods, and consumer behavior coursework reflect what employers expect today, where data literacy is as essential as creativity.
Marketing managers earn a median salary of $161,030 (BLS, May 2024), with 6 percent growth and about 36,400 openings a year. Entry-level digital marketing roles typically start lower; this program builds toward management-level careers, and the required internship means you have real application on your resume from day one.
How to Apply in 3 Simple Steps
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Request Information
Submit the form above. An NLU advisor will reach out within one business day to answer your questions.
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Connect With an Advisor
Your advisor walks you through minors, the internship practicum, and how NLU's flexible format works for your schedule.
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Apply and Start Classes
Submit your application at nl.edu with no application fee. Next start: September 21, 2026. Your advisor guides you through every step.
Take the First Step
No commitment required. An NLU advisor will reach out within one business day to map your path into marketing.
Take the First Step- Internship Practicum Included
- AI-Integrated Digital Marketing
- On-Campus or Online
- Business or Communication Minor Available
*Salary and growth: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, May 2024. Entry-level roles typically pay less than the manager median.
**Tuition and recognition: National Louis University undergraduate tuition (2025-2026); Washington Monthly Best Bang for the Buck (Midwest), 2023.
***Curriculum: SmartCatalog, National Louis University, Marketing B.A. (nl.smartcatalogiq.com, current catalog).